Hypra

The Challenge

The creative industry was saturated with generic stock photography platforms that failed to meet the evolving needs of modern brands and designers. Creative professionals were spending excessive time searching for contemporary, culturally-aware imagery while dealing with complex licensing structures across multiple platforms.

We had the big opportunity to partner with Hypra to build their new image curation platform that solves the above issue we face in the creative industry.

The Solution

Trueform delivered a comprehensive next-generation imagery platform that revolutionized how creatives access premium visual content. The platform combines:

• Curated Content Strategy: Moving beyond generic stock photos to offer limited, contemporary imagery that serves visionary brands

• Streamlined User Experience: One library, one flow approach that eliminates the complexity of traditional stock platforms

• Integrated Licensing: Built-in usage rights that activate with membership, removing licensing friction

• Smart Discovery: Advanced search and filtering by industries, moods, and subjects for faster content discovery

Key Features Delivered

Content Management built in-app

• Weekly curated drops with time-limited exclusivity

• Thousands of premium images with cultural awareness

• Industry-specific categorization and mood-based filtering

User Experience

• Intuitive search functionality with advanced filters

• Seamless image preview and selection process

• Instant access to high-resolution downloads

• Member-exclusive content access

Business Model Integration

• Subscription-based unlimited access model

• Automated licensing included in membership

• Usage rights management system

Results & Impact

• Created a platform that helps brands and creatives "save thousands and move faster"

• Established a new standard for premium image libraries in the creative industry

• Delivered a fully functional, scalable platform ready for market launch

• Positioned Hypra Studio as a premium alternative to traditional stock photography platforms

The 8-week delivery timeline showcased our agency's ability to rapidly conceptualize, design, and build a comprehensive platform and marketing website that combines complex content management, UX strategy, product design, and business logic into a cohesive solution.

Bottom Line

In just 8 weeks, we transformed a vision into a market-ready platform that addresses real pain points in the creative industry, delivering both exceptional user experience and a sustainable business model for our client.