Hypra

The Challenge

The creative industry was saturated with generic stock photography platforms that failed to meet the evolving needs of modern brands and designers, especially in times of AI. Creative professionals were spending excessive time searching for contemporary, culturally-aware imagery while dealing with complex licensing structures across multiple platforms. This presented a significant opportunity to partner with Hypra since they wanted to build a new image curation platform that would solve these persistent industry challenges.

The Solution

Trueform delivered a comprehensive next-generation imagery platform that revolutionized how creatives access premium visual content. The platform combines a curated content strategy that moved beyond generic stock photos to offer limited, contemporary imagery serving visionary brands. We implemented a streamlined user experience with a one library, one flow approach that eliminated the complexity of traditional stock platforms, while integrating built-in usage rights that activate with membership to remove licensing friction. Smart discovery features with advanced search and filtering by industries, moods, and subjects enabled faster content discovery for users.

Key Features Delivered

The content management system was built directly into the app, featuring weekly curated drops with time-limited exclusivity and thousands of premium images with cultural awareness. Industry-specific categorization and mood-based filtering helped users find exactly what they needed. The user experience centered around intuitive search functionality with advanced filters, seamless image preview and selection processes, instant access to high-resolution downloads, and member-exclusive content access. We integrated a subscription-based unlimited access model with automated licensing included in membership and a comprehensive usage rights management system. And a lot more to come in the future!

Results & Impact

The platform successfully helps brands and creatives "save thousands of Dollars and move faster" while establishing a new standard for premium image libraries in the creative industry. We delivered a fully functional, scalable platform ready for market launch and positioned Hypra as the premium alternative to traditional stock photography platforms. The 8-week delivery timeline showcases our ability to rapidly conceptualize, design, and build a comprehensive platform and marketing website that combines complex content management, UX strategy, product design, and business logic into a cohesive solution.

In just 8 weeks, we transformed a founder's vision into a market-ready platform that addresses real pain points in the creative industry, delivering both exceptional user experience and a sustainable business model for our client.