Brand system
A brand system is the full set of elements that define how a brand looks and sounds, including logo, colors, typography, imagery, motion, voice and rules for using them, across website, product and marketing.
Where a logo is one asset, a brand system is the toolkit. It makes sure a brand stays recognisable on every channel and lets teams create new material without starting from scratch.
Typical parts
Logo and logo usage rules.
Color palette and typography.
Imagery, illustration and motion principles.
Voice and tone.
Templates and a design system for digital products and the website.
Trueform’s Brand System offering starts from $25K (CHF 24’000). See brand system.
FAQ
What is the difference between a brand system and a brand identity?
The brand identity is how the brand looks and sounds. The brand system is the documented, reusable toolkit that applies that identity everywhere.
What does a brand system cost at Trueform?
Trueform’s Brand System starts from $25K (CHF 24’000).
Related terms
Design system
A design system is a shared set of reusable components, styles and rules, such as colors, typography, spacing, buttons and sections, that keeps a website or product consistent as it grows.
Marketing website
A marketing website is a company's public website built to explain what it offers, build trust and turn visitors into leads, sign-ups or sales, as opposed to the product or app itself.
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