Marketing website
A marketing website is a company's public website built to explain what it offers, build trust and turn visitors into leads, sign-ups or sales, as opposed to the product or app itself.
For SaaS and hardware companies, the marketing website usually includes the homepage, product and feature pages, pricing, case studies, a blog, careers and contact or demo pages.
What makes a good marketing website
A clear message for a specific audience.
Fast pages with good Core Web Vitals.
A CMS the marketing team can run on its own.
A design system so new pages stay consistent.
Content structured for search and answer engines (AEO).
Trueform builds marketing websites in Framer from $25K (CHF 20’000), usually in 6 to 10 weeks. See marketing websites.
FAQ
How long does a marketing website take?
At Trueform, a full marketing website usually takes 6 to 10 weeks, depending on scope, content and languages.
What does a marketing website cost at Trueform?
Trueform’s marketing websites start from $25K (CHF 20’000).
Related terms
Design system
A design system is a shared set of reusable components, styles and rules, such as colors, typography, spacing, buttons and sections, that keeps a website or product consistent as it grows.
Content Management System (CMS)
A content management system (CMS) is software that lets people create, edit and publish website content, such as blog posts, case studies or job listings, without changing the site's code or design.
Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is the practice of increasing the share of website visitors who take a desired action, such as booking a demo, signing up or buying, through research, better design and testing.
Landing page sprint
A landing page sprint is a short, fixed-scope project that designs, builds and launches a single landing page, for a launch, campaign or test, in days instead of weeks.
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