Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is the practice of increasing the share of website visitors who take a desired action, such as booking a demo, signing up or buying, through research, better design and testing.
How CRO works
Measure: set up analytics and define the key conversions.
Research: find where and why visitors drop off.
Change: improve copy, layout, forms, speed and calls to action.
Test: compare versions with A/B tests where traffic allows.
Speed matters for conversion, so Core Web Vitals are part of CRO. A landing page sprint is often a fast way to test a new message.
FAQ
What is a good conversion rate?
It depends on the industry, traffic source and goal. Compare against your own baseline rather than generic benchmarks.
Can you A/B test in Framer?
Yes. Framer has built-in A/B testing for pages.
Related terms
Core Web Vitals
Core Web Vitals are three metrics Google uses to measure real-world page experience: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability).
Landing page sprint
A landing page sprint is a short, fixed-scope project that designs, builds and launches a single landing page, for a launch, campaign or test, in days instead of weeks.
Marketing website
A marketing website is a company's public website built to explain what it offers, build trust and turn visitors into leads, sign-ups or sales, as opposed to the product or app itself.
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