Web & Visual Design

Websites designed to explain, convince, and convert.

We design website experiences that make complex products easy to understand. Structure, story, visuals, and motion shaped as one system.

Trueform is trusted by

What we do

Trueform designs marketing websites for tech companies. We shape the structure, story, visual language, and interaction design of your site, turning a complex product into pages that visitors understand in seconds and act on.

Trueform designs marketing websites for tech companies. We shape the structure, story, visual language, and interaction design of your site, turning a complex product into pages that visitors understand in seconds and act on.

Trueform designs marketing websites for tech companies. We shape the structure, story, visual language, and interaction design of your site, turning a complex product into pages that visitors understand in seconds and act on.

Website structure & sitemap

Website structure & sitemap

Page & section design

Page & section design

Visual language & art direction

Visual language & art direction

Motion & interaction design

Motion & interaction design

Responsive design system

Responsive design system

Design-to-build handoff

Design-to-build handoff

Selected projects

Websites that carry the story.

From AI platforms to healthcare products, here’s how we’ve turned complex offerings into clear websites.

Our design process

From product story to designed pages.

Week 1

Scope & story

We review your product, goals, and brand material, then define what the site must communicate and to whom.

Outcome:

Project scope, messaging priorities, page list

Week 1

Scope & story

We review your product, goals, and brand material, then define what the site must communicate and to whom.

Outcome:

Project scope, messaging priorities, page list

Week 1-2

Structure

We map pages, sections, and conversion paths before designing, so every page has a clear job.

Outcome:

Sitemap, wireframes, content briefs

Week 1-2

Structure

We map pages, sections, and conversion paths before designing, so every page has a clear job.

Outcome:

Sitemap, wireframes, content briefs

Week 2-3

Visual direction

We design 1–2 key pages in different directions and align on the visual language with you.

Outcome:

Design directions, chosen style, motion principles

Week 2-3

Visual direction

We design 1–2 key pages in different directions and align on the visual language with you.

Outcome:

Design directions, chosen style, motion principles

Week 3-5

Page design

We design all pages and a reusable section system, responsive across breakpoints.

Outcome:

Full page designs, section library, asset kit

Week 3-5

Page design

We design all pages and a reusable section system, responsive across breakpoints.

Outcome:

Full page designs, section library, asset kit

Week 5+

Handoff or build

We hand off a documented design system, or build it ourselves in Framer or code.

Outcome:

Organized files, specs, handoff session

Week 5+

Handoff or build

We hand off a documented design system, or build it ourselves in Framer or code.

Outcome:

Organized files, specs, handoff session

7 weeks
7 weeks
7 weeks

GTM time

GTM time

200k
200k

Campaign Page Views

Campaign Page Views

351m
351m

Overall audience

Overall audience

"Framer makes it easy for our entire team to work together. It gave us the perfect balance of storytelling and design."

Jacob Dempsey

VP Product and Growth Marketing at Bilt

Jacob Dempsey

VP Product and Growth Marketing at Bilt

What our website design includes

Every layer of the website, designed together.

Website structure

Pages, sections, and conversion paths mapped before design starts, so the site guides visitors instead of decorating for them.

Story & messaging structure

We shape what each section says and in what order, because layout without message hierarchy is just decoration.

Visual language

Typography, color, imagery, and layout principles that fit your brand and set you apart from template-looking competitors.

Motion & interaction design

Scroll behavior, hover states, and transitions specified where they clarify the story, never as an afterthought.

Responsive design

Every key breakpoint designed deliberately, not left to the build to figure out.

Reusable section system

A library of flexible sections your team can recombine for future pages without new design work.

Trusted by industry leaders.

  • Truly stunned by what Trueform has created for us. Not only did they guide us down the right path to help us tell our story, but they over-delivered every step of the way. I’m looking for any excuse I can find to continue working with them. 10/10!

    Ethan Bechtel
    CEO, OhMD
  • Trueform managed to make a complex website project feel clear, collaborative and remarkably efficient. Framer gave us the speed and flexibility to develop, test and refine ideas in real time, helping us bring a large CMS-driven corporate website live within just three months. I’m super happy with the result!

    Yves Maclean
    Head of Marketing & Brand at GCS
  • Thanks to our collaboration with Trueform, we're shipping new website pages 50% faster than before.

    Radoslav Bali
    Creative Lead, Miro
  • Trueform delivered our new marketing site in a matter of weeks when other of agencies quoted months. They have excellent taste, move fast, and set us up for success with our new Framer implementation.

    Jinen Kamdar
    Co-Founder, Gather
  • Framer makes it easy for our entire team to work together. It gave us the perfect balance of storytelling and design.

    Jacob Dempsey
    VP Product and Growth Marketing at Bilt
  • Trueform has become our small design team's secret weapon, helping us to get big projects out the door. Collaborating with them keeps our clients happy and helps our team do more.

    Alyssa Nassner
    Creative Director

Trusted by industry leaders.

  • Truly stunned by what Trueform has created for us. Not only did they guide us down the right path to help us tell our story, but they over-delivered every step of the way. I’m looking for any excuse I can find to continue working with them. 10/10!

    Ethan Bechtel
    CEO, OhMD
  • Trueform managed to make a complex website project feel clear, collaborative and remarkably efficient. Framer gave us the speed and flexibility to develop, test and refine ideas in real time, helping us bring a large CMS-driven corporate website live within just three months. I’m super happy with the result!

    Yves Maclean
    Head of Marketing & Brand at GCS
  • Thanks to our collaboration with Trueform, we're shipping new website pages 50% faster than before.

    Radoslav Bali
    Creative Lead, Miro
  • Trueform delivered our new marketing site in a matter of weeks when other of agencies quoted months. They have excellent taste, move fast, and set us up for success with our new Framer implementation.

    Jinen Kamdar
    Co-Founder, Gather
  • Framer makes it easy for our entire team to work together. It gave us the perfect balance of storytelling and design.

    Jacob Dempsey
    VP Product and Growth Marketing at Bilt
  • Trueform has become our small design team's secret weapon, helping us to get big projects out the door. Collaborating with them keeps our clients happy and helps our team do more.

    Alyssa Nassner
    Creative Director

Trusted by industry leaders.

  • Truly stunned by what Trueform has created for us. Not only did they guide us down the right path to help us tell our story, but they over-delivered every step of the way. I’m looking for any excuse I can find to continue working with them. 10/10!

    Ethan Bechtel
    CEO, OhMD
  • Trueform managed to make a complex website project feel clear, collaborative and remarkably efficient. Framer gave us the speed and flexibility to develop, test and refine ideas in real time, helping us bring a large CMS-driven corporate website live within just three months. I’m super happy with the result!

    Yves Maclean
    Head of Marketing & Brand at GCS
  • Thanks to our collaboration with Trueform, we're shipping new website pages 50% faster than before.

    Radoslav Bali
    Creative Lead, Miro
  • Trueform delivered our new marketing site in a matter of weeks when other of agencies quoted months. They have excellent taste, move fast, and set us up for success with our new Framer implementation.

    Jinen Kamdar
    Co-Founder, Gather
  • Framer makes it easy for our entire team to work together. It gave us the perfect balance of storytelling and design.

    Jacob Dempsey
    VP Product and Growth Marketing at Bilt
  • Trueform has become our small design team's secret weapon, helping us to get big projects out the door. Collaborating with them keeps our clients happy and helps our team do more.

    Alyssa Nassner
    Creative Director

Why Trueform

Design that survives the build.

Designed for the build

We design knowing how it will be built, in Framer or code, so nothing gets simplified away in development.

Built for tech products

SaaS, AI, and technical products need explanation, not just aesthetics. We design for comprehension first.

Story before styling

We fix the message and structure before choosing fonts. Sites fail on unclear stories more often than on ugly visuals.

A system, not just pages

You get reusable sections and rules, so page ten is as consistent as page one, even without us.

Trueform Symbol in 3D

Questions about website design

Still unsure about scope? Send us your current site and what needs to change, we’ll map the right next step.

Do you design and build, or just design?

How is website design different from a template?

How long does website design take?

What do you need from us to start?

Can you work with our existing brand?

Do you write the website copy?

Will the design work on mobile?

How much does website design cost?

Let's get started, shall we?

Book a 15-minute call with our founder, Cédric. You'll leave with clarity on scope, timeline, and a clear next step. Or just drop us a quick email with your brief.

TF emblem logo in 3D

Let's get started, shall we?

Book a 15-minute call with our founder, Cédric. You'll leave with clarity on scope, timeline, and a clear next step. Or just drop us a quick email with your brief.

TF emblem logo in 3D

Let's get started, shall we?

Book a 15-minute call with our founder, Cédric. You'll leave with clarity on scope, timeline, and a clear next step. Or just drop us a quick email with your brief.

TF emblem logo in 3D

Speak to us

Email or book a call