UX Strategy & Research
Know your users before you design for them
We run user research, interviews, and UX audits that turn assumptions into evidence, so every design decision is backed by what your users actually need.
What we do
Selected projects
Research that changed the product.
The best design decisions we’ve made started as research findings. Here’s the proof.
From open questions to clear direction.
"Truly stunned by what Trueform has created for us. Not only did they guide us down the right path to help us tell our story, but they over-delivered every step of the way. I’m looking for any excuse I can find to continue working with them. 10/10!"
What our research covers
Evidence your team can act on.
User interviews
Moderated conversations with real users, structured to answer your open questions, not to confirm what you hope is true.
Usability testing
We watch users work with your product or prototype and document exactly where they succeed, hesitate, or drop off.
UX audit
A structured expert review of your product or website against usability heuristics, with prioritized fixes.
User journeys & personas
Grounded in research, not workshop guesses, showing where users struggle and where the opportunities sit.
Information architecture
We structure navigation, content, and flows so users find what they need without thinking about it.
UX roadmap
A prioritized list of what to fix and build next, ranked by user impact and effort.
Why Trueform
Research that ends in design, not in a drawer.
Research by designers
The people running your research are the ones who design afterwards. Findings translate directly into interfaces, not into a handoff document.
Built for tech products
We work with SaaS, AI, and technical products where user problems are rarely obvious from the outside.
Decisions, not decks
Every engagement ends with a prioritized answer to “what should we do next”, not a 60-slide summary.
Right-sized rigor
We scale the method to the decision: quick audit for a redesign, deeper research for a new product. No overkill.
Related services
From insight to interface?
Research is usually the first step, not the last. Here’s what typically follows.
Questions about UX research
Not sure what kind of research you need? Send us your open questions, we’ll suggest the leanest method that answers them.
Do we really need user research before designing?
How many users do you need to interview?
What’s the difference between a UX audit and user research?
How long does a research project take?
Can you find research participants for us?
What do we get at the end?
Do you also implement the findings?
How much does UX research cost?
