Visual Identity
A brand system built to live on screens
We create visual identities for tech companies. Logo, typography, color, and imagery designed as a system that works everywhere your product shows up.
What we do
Selected projects
Identities that scale past the logo.
Brand systems that hold up on the website, in the product, and in the pitch deck.
From positioning to a working system.
"Truly stunned by what Trueform has created for us. Not only did they guide us down the right path to help us tell our story, but they over-delivered every step of the way. I’m looking for any excuse I can find to continue working with them. 10/10!"
What our identities include
A system, not just a logo file.
Logo & wordmark
A distinctive mark designed in the sizes and contexts it will actually live in, favicon to billboard.
Typography system
Typefaces and hierarchy rules chosen for screens first, licensed properly, and set up for web and product use.
Color system
A palette with defined roles, accessible contrast included, so it works in the product, not just the moodboard.
Imagery & art direction
Photography, illustration, or generative styles with rules your team can reproduce without us.
3D & motion elements
Dimensional and animated brand assets where they add distinction, a trueform specialty, not an outsourced add-on.
Guidelines & templates
Practical documentation plus working templates for decks and social, so consistency survives handoff.
Why Trueform
Identity designed for where it lives.
Screens first
Most identities are designed for print rules and break in the product. We design for websites, UIs, and decks from the start.
Identity to website, one team
The identity flows directly into the website and product design, no translation loss between agencies.
3D in-house
Dimensional brand assets and renders come from the same team shaping the identity. Coherent, not bolted on.
Built for tech companies
We know how to make an AI or SaaS company look credible and distinct without falling into the same gradient-blob look as everyone else.
Related services
Ready to put the identity to work?
An identity proves itself in application, usually on the website first.
Questions about visual identity
Rebrand, refresh, or just a sharper system? Show us what you have, we’ll recommend the smallest change that gets you there.
What’s included in a visual identity project?
Do you also do brand strategy?
How long does an identity project take?
Can you refresh our existing brand instead of starting over?
Do we get all the source files?
Can you apply the identity to our website and product too?
Do you do 3D brand assets?
How much does a visual identity cost?
