Localization
Localization is the process of adapting a website for a specific language and region, including translated text, local formats, currencies, images and legal details, not only word-for-word translation.
A localized site feels native in each market. For Swiss companies this often means German, French and English versions, prices in CHF and the right legal notices.
What localization covers
Translated pages, navigation, CMS content and metadata.
Local formats: dates, numbers and currencies.
Language-specific URLs and hreflang tags for search engines.
Region-specific content, such as offices, legal pages or case studies.
Trueform builds websites in English, German and French. miro.com runs in 17 languages on Framer. See the Miro case study.
FAQ
What is the difference between translation and localization?
Translation changes the words. Localization adapts the whole experience, including formats, currencies, examples and legal details, for a market.
Does Framer support localization?
Yes. Framer has built-in localization for pages and CMS content, with language-specific URLs.
Related terms
hreflang
hreflang is an HTML attribute that tells search engines which language and regional version of a page to show to which users, for example de-CH for German-speaking Switzerland.
Framer
Framer is a visual website builder and design tool for creating, hosting and managing production websites without hand-written code, with a built-in CMS, localization, animations and hosting.
Marketing website
A marketing website is a company's public website built to explain what it offers, build trust and turn visitors into leads, sign-ups or sales, as opposed to the product or app itself.
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