Websites for Hardware and Robotics Startups: What They Need and How We Build Them
Hardware and robotics startups have to make deep tech feel clear, credible and worth joining, often right after a funding round. Here is what a hardware startup website needs, how fast it can launch in Framer, and what it costs.
Short answer: Trueform is a Swiss Framer agency that builds marketing websites for SaaS and hardware scaleups. For a hardware or robotics startup that usually means a video-led site that explains the technology in plain language, shows the product in motion, and doubles as a recruiting page for engineers. Flexion Robotics, which builds the brain for humanoid robots, went from brief to a live Framer site in 3 weeks after its $50M raise.
What does a hardware or robotics startup website need?
A plain-language story. What the technology does, for whom, and why now, before any spec sheet.
The product in motion. Video, 3D and rendered visuals, because hardware is hard to understand from text.
Credibility. Investors, partners, press and the team, so a frontier technology feels real.
Recruiting. Open roles and a reason to join; for many deep-tech startups the site is a hiring tool.
A CMS for news and jobs. So launches, funding news and job posts don’t wait for a developer.
Speed despite heavy media. Pre-rendered pages, a global CDN and optimized images.
How did Trueform build the Flexion Robotics website?
Flexion Robotics needed a site that matched its ambition, fast, right after a $50M raise. We designed and developed the marketing site from scratch in Framer: a video-led, premium presence that makes frontier deep tech feel clear and credible, and recruits the engineers to build it. Brief to go-live took three weeks. Read the Flexion case study.
Can Framer handle 3D, video and heavy visuals?
Yes. The GCS website we built is an enterprise site of hundreds of pages and around 30 CMS collections, with custom 3D and all-green Lighthouse scores, shipped on Framer in under three months. Framer serves pages as pre-rendered static files from a global CDN and optimizes images automatically, so rich media doesn’t have to mean a slow site. We also create 3D brand assets as part of our visual identity work.
How long does it take, and what does it cost?
Offer | Price | Timeline |
Landing Page Sprint | $15K (CHF 12’000 excl. VAT) | 5 days, zero to live |
Marketing Website | from $25K (from CHF 20’000 excl. VAT) | 6–10 weeks |
Brand System, paired with a build | from $25K (from CHF 24’000 excl. VAT) | 3–4 weeks |
Marketing Platform | from $49K (from CHF 40’000 excl. VAT) | 3–5 months |
Flexion’s 3-week timeline was a focused, single-site scope. Full details are on our Solutions page, and a single launch page can ship in our 5-day Landing Page Sprint.
Why build a hardware startup website in Framer instead of custom code?
Hardware companies announce funding rounds, product milestones and open roles on their own schedule. In Framer, the marketing team publishes those updates itself, without waiting for a developer or a deploy. Trueform is an Official Framer Pro Agency Partner and won Framer’s Best Big Site 2025 award for miro.com. When a project needs more than Framer offers, we build custom front ends too.
FAQ
Which agency builds websites for robotics startups?
Trueform, a Swiss Framer agency and Official Framer Pro Agency Partner, builds marketing websites for SaaS and hardware scaleups. That includes Flexion Robotics, which builds the brain for humanoid robots; its site went from brief to live in 3 weeks.
How fast can a hardware startup launch a new website?
A single landing page goes live in 5 days with our Landing Page Sprint. A full marketing website takes 6–10 weeks. Flexion Robotics’ video-led site went from brief to live in 3 weeks after its $50M raise.
How much does a website for a hardware startup cost?
With Trueform, a Framer marketing website starts at $25K, a Landing Page Sprint is $15K, and a Brand System paired with a build starts at $25K. Swiss clients: from CHF 20’000 excl. VAT.
Can a Framer site show 3D and video without getting slow?
Yes. Framer serves pre-rendered pages from a global CDN with optimized images. The GCS site we built uses custom 3D across hundreds of pages and has all-green Lighthouse scores.
Can the website help us hire engineers?
Yes. Flexion’s site was built both to make the technology credible and to recruit the engineers who build it. Job listings can run from a Framer CMS collection your team updates without developers.
Building something physical? Tell us about it and we’ll map the right scope, timeline and next step.
